• Vet Developed

    Vet Developed

    Recipes formulated and balanced by veterinary nutritionists (AAFCO)

  • Freshly Prepared

    Freshly Prepared

    Gently cooked with zero preservatives or artificial flavours

  • Whole Ingredients

    Whole Ingredients

    Human-grade meat and vegetables — no fillers ingredients

  • Made in Canada

    Made in Canada

    Proudly produced in a human-grade facility in Canada

How it Works

  • 1. Your Pup’s Profile

    1. Your Pup’s Profile

    Our quiz allows us to create a customized meal plan for your dog based on their age, weight and activity level, which has been designed by veterinary nutritionists.

  • 2. Get Your Trial Box

    2. Get Your Trial Box

    We'll send you the first two weeks of freshly prepared food and the tools to get started. If your dog doesn't love it, we’ll fully refund your trial box.

  • 3. Delivered to Your Door

    3. Delivered to Your Door

    Receive reliable deliveries of your pup's food right to your door. Easily edit your recipes, skip a delivery or cancel your subscription at any time free of charge.

We're the talk of the dog park 🐶


"I have THE pickiest dog on planet earth. I’ve tried raw, kibble, wet, air dried dog food - I have had to sit down next to my dog for 30 minutes every day for the past 4 months convincing him to eat.

We started my 9 month old puppy on Dog Standards and WOW... He LOVES this food, no hesitation. He sits next to me and waits for me to prepare it in his bowl, no vomiting, no diarrhea - it is working so well with him.

I love that it is fresh food and not processed, I love that it is made close to home in Toronto. I am going to recommend this to all of my friends with fur babies. 1000/10."

- Mary C. (Hugo's pawrent)

Get Started

Choose from Three Fresh Recipes

Each of our recipes are complete and balanced — formulated by veterinary nutritionists for All Life Stages, from puppyhood to the senior years. Made with strictly human-grade ingredients that you can see, because our dog's deserve a safe diet.

  • Turkey & Pumpkin

    Turkey & Pumpkin

    Our turkey recipe is packed with powerhouse ingredients like pumpkin, which is perfect for sensitive stomachs. Serve up the essence of a Thanksgiving feast for your dog’s next meal.

  • Beef & Carrot

    Beef & Carrot

    For the red meat lover in your life, we formulated a recipe packed with generous helpings of high-quality beef complemented by nutrient-rich vegetables, seeds, and oils.

  • Chicken & Sweet Potato

    Chicken & Sweet Potato

    Our grain-free recipe is perfect for pup's that are sensitive to grains. Our chicken recipe is packed with nutritious ingredients like sweet potato, broccoli and coconut oil.