Real dog food, made by real dog people

Like you, we love our pets and care about their health. That’s why we created Dog Standards — a service that delivers balanced, freshly made dog food guided by science, and driven by love.

  • Turkey & Pumpkin Recipe

    Turkey & Pumpkin Recipe

    Our turkey recipe is packed with powerhouse ingredients like pumpkin, which is magic for sensitive stomachs. Serve up the essence of a Thanksgiving feast for your dog’s next meal.

  • Beef & Carrot Recipe

    Beef & Carrot Recipe

    For the red meat lover in your life, we formulated a recipe packed with generous helpings of high-quality beef complemented by nutrient-rich vegetables, seeds, and oils.

  • Grain-Free Chicken Recipe

    Grain-Free Chicken Recipe

    Our grain-free recipe is perfect for pup's that are sensitive to grains. Our chicken recipe is packed with nutritious ingredients like sweet potato, broccoli and coconut oil.

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  • Vet Developed

    Vet Developed

    Recipes formulated and balanced by veterinary nutritionists to meet AAFCO Standards

  • Gently Cooked

    Gently Cooked

    Cooked at low temperatures with zero preservatives or flavours

  • Whole Ingredients

    Whole Ingredients

    Human grade meat and vegetables — no fillers ingredients

  • Made in Canada

    Made in Canada

    Proudly produced in a human grade facility in Canada

Over 100,000 meals delivered to healthy and happy Canadian pups 🐶

We're the talk of the dog park


"I have THE pickiest dog on planet earth. I’ve tried raw, kibble, wet, air dried dog food - I have had to sit down next to my dog for 30 minutes every day for the past 4 months convincing him to eat.

We started my 9 month old puppy on Dog Standards and WOW... He LOVES this food, no hesitation. He sits next to me and waits for me to prepare it in his bowl, no vomiting, no diarrhea - it is working so well with him.

I love that it is fresh food and not processed, I love that it is made close to home in Toronto. I am going to recommend this to all of my friends with fur babies. 1000/10."

- Mary C. (Hugo's pawrent)

Join Our Pack

Your dog's meal time made as easy as 1, 2, 3

  • 1. Choose Your Plan

    1. Choose Your Plan

    Our quiz allows us to create a customized meal plan for your dog based on their age, weight and activity level, which has been designed by veterinary nutritionists.

  • 2. Begin Your Trial

    2. Begin Your Trial

    We'll send you the first two weeks of freshly prepared food and the tools to get started. If your dog doesn't love it, we’ll fully refund your trial box.

  • 3. Convenient Delivery

    3. Convenient Delivery

    Receive reliable deliveries of your pup's food right to your door. Edit your recipes, skip a delivery or cancel your subscription at any time from your online account.

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See the difference when you make the switch to fresh

  • Optimal Weight

    Optimal Weight

    Feed the right amount every time with individually portioned meals, no guesswork required

  • Happy Skin and Coat

    Happy Skin and Coat

    Nutrient-dense meals nourish them on the inside and shine through to the outside

  • Better Breath

    Better Breath

    Feeding high-quality meats and vegetables provide enzymes and omega-3 fatty acids that help maintain good oral health

  • Improved Digestion

    Improved Digestion

    Fresh food is more bioavailable, meaning that dogs are able to properly absorb and digest, leading to better poops

Longer Lifespans

Studies show that dogs with better diets, healthier weights and more active lifestyles can live up to 2.5 years longer. That’s a lot more time with your best friend.

Why Fresh?