Missed cereal?

We did, too.

Nothing beats a bowl of sugary cereal. Does it have 12-14g of protein per serving? Probably not. But is it delicious? Absolutely.

We craved a cereal that could both fuel us for the day–and taste just like our childhood favorites. We turned up nothing. Why couldn’t we have our cereal… and eat it, too?

That’s why we experimented for over a year to recreate these nostalgic flavors, now upgraded for the 21st-century cereal lover. Meet Magic Spoon. Tastes just like you remember with more protein, zero sugar, and no artificial ingredients.*

Two stylized illustrations of a man with and without hair.

Greg + Gabi,

Co-Founders of Magic Spoon

Take 10% OFF with code:

SPRINGMAGIC24

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INTRODUCING

The bowl of

your dreams

We’ve reinvented your favorite childhood cereals with zero sugar, 12-14g of protein, and 4-5g of net carbs per serving.* This is the ultimate cereal that tastes too good to be true.

FIND YOUR FLAVOR

Bowl of colorful fruity cereal with milk and a purple label reading 'FRUITY'.Bowl of cereal with a 'PEANUT BUTTER' label on top.Bowl of chocolate-flavored cereal with milk and 'COCOA' label overlay.A bowl of cinnamon roll cereal with a red 'CINNAMON ROLL' label on top.Bowl of honey nut flavored cereal on a blue-rimmed plate with a 'HONEY NUT' label.
Bowl of purple cereal with 'BLUEBERRY MUFFIN' text overlay.A bowl of frosted cereal with milk, viewed from above, with the word 'FROSTED' across it.Bowl of cereal with 'MAPLE WAFFLE' text overlay.Frosted birthday cake with 'BIRTHDAY CAKE' text on a pink label, adorned with sprinkles.

*Honey Nut contains 1g of sugar per serving.

*Magic Spoon is not a low-calorie food. Our ingredient allulose adds a trivial amount of sugar.

We’re building

some buzz

“Magic Spoon is an adult version of what you loved as a kid.”

“Magic Spoon may be the future of breakfast.”

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"Magic Spoon has become my new go-to for one simple reason: it's delicious."

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But what’s really

in 
the magic…

Okay, we’ll spill the milk. The secret recipe?

It’s all in our unique mix of natural ingredients.

Colorful cereal bowl next to stacked book-like cereal boxes and a spoon, with a playful outlined shadow.

Packed

with protein

With 12-14g of protein per serving, a bowl of Magic Spoon helps you power through the day with less cravings and more energy.

Zero

sugar*

Want to cut back on added sugars? What about empty carbs? Just pour a bowl of your favorite flavors to fuel you up. Perfect for the keto diet.

*Honey Nut flavor contains 1g sugar.

Colorful cereal spilling from a vibrant bowl with a purple-pink backdrop and artistic outline.

Magically tasty

(without the fake stuff!)

Our formula is unbelievably delicious – and made with no grains, no gluten, and no artificial flavors or sweeteners.

A full glass of milk on a transparent background.

MILK PROTEIN BLEND

Whey protein concentrate and casein contain all 9 essential amino acids.

A single vibrant sunflower with green leaves on a black background.

OIL BLEND

Our high-oleic mix of sunflower oil and avocado oil is high in monounsaturated fats. These heart-healthy fats are also found in extra virgin olive oil.

3D illustration of a magic wand with sparkling stars.

ALLULOSE

A natural “sugar” that tastes just like the one you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).

A sprig with fresh green leaves against a black background.

MONK FRUIT

A fruit native to Southeast Asia that was first cultivated by Buddhist monks in the 13th century and traditionally used in herbal medicine.

Emoticon of a honey pot with honey dripping over the edge and a dipper inside.

NATURAL FLAVORS

No artificial flavors, colors, or preservatives. Just ingredients that we’re proud of – and of course, taste delicious.

A cereal box with chocolate cereal pieces scattered and a bowl of cereal on a two-tone background.

Grain-free &

gluten-free

That’s right. No corn or wheat around here. We think everyone should be able to love cereal, no matter what.

Powered by

prebiotics

Keep your gut happy with our chicory root inulin, a prebiotic fiber that helps aid in digestion and fuller nutrition.

Colorful boxes of Magic Spoon cereal with a bowl of cereal, against a patterned background.
Colorful cereal loops in a bowl with milk, surrounded by various cereals on a patterned background.

100% natural

ingredients

100% natural

ingredients

Over 1,000,000 meals delivered

Peach + Vannia

A small white dog stands next to a 'Dog Standards' box.

"Ever since I started feeding Dog Standards, Peach has been so much happier and energetic. Her gut health seems to be doing so much better, with her digestion actually being consistent. I've also noticed eye discharge she used to get has disappeared. She now jumps for joy at every single meal, when it used to be a struggle to get her to eat."

Kailey + Penny

Smiling person in a supermarket aisle holding a box of cereal.

"LOVE this food!!! The piece of mind it gives me to know that I am feeding my dog the best food for her is PRICELESS! I love that this company is a female owned small business local to Toronto. My dog has colitis and dog standards has been essential in helping her GI tract."

Cheyene + Winchester

A smiling person balancing three colorful cereal boxes on their head.

"Dog Standards is amazing! I’m so sad that my dog went 2 years without this food. He is the pickiest dachshund in the world and he is obsessed with this food. It looks and smells great - I can see the ingredients and it is all real food! My heart is happy knowing my dog is getting the best food possible."

Limited-edition

variety packs

Take 10% OFF with code: SPRINGMAGIC24

Variety

Beef
$16

$1.95 per serving

For the meat lover in your life, we formulated a hearty recipe packed with generous helpings of high-protein beef complemented by nutrient-rich vegetables, seeds, and oils.

FRUITY

PEANUT BUTTER

FROSTED

COCOA

Variety

Beef
$16

$1.80 per serving

For the meat lover in your life, we formulated a hearty recipe packed with generous helpings of high-protein beef complemented by nutrient-rich vegetables, seeds, and oils.

FRUITY

PEANUT BUTTER

FROSTED

COCOA

BLUEBERRY MUFFIN

CINNAMON ROLL

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Beef
$0
$16

$1.80 per serving

For the meat lover in your life, we formulated a hearty recipe packed with generous helpings of high-protein beef complemented by nutrient-rich vegetables, seeds, and oils.

FRUITY

PEANUT BUTTER

FROSTED

COCOA

BLUEBERRY MUFFIN

CINNAMON ROLL

+ BOWL AND SPOON SET

Happiness 100% Guaranteed*

If you’re not completely in love with your cereal, we’ll refund your first case in full.

TRY NOW

*See terms of use at magicspoon.com