Missed cereal?
We did, too.
Nothing beats a bowl of sugary cereal. Does it have 12-14g of protein per serving? Probably not. But is it delicious? Absolutely.
We craved a cereal that could both fuel us for the day–and taste just like our childhood favorites. We turned up nothing. Why couldn’t we have our cereal… and eat it, too?
That’s why we experimented for over a year to recreate these nostalgic flavors, now upgraded for the 21st-century cereal lover. Meet Magic Spoon. Tastes just like you remember with more protein, zero sugar, and no artificial ingredients.*
Greg + Gabi,
Co-Founders of Magic Spoon
Take 10% OFF with code:
SPRINGMAGIC24
GET SPOONING
INTRODUCING
The bowl of
your dreams
We’ve reinvented your favorite childhood cereals with zero sugar, 12-14g of protein, and 4-5g of net carbs per serving.* This is the ultimate cereal that tastes too good to be true.
FIND YOUR FLAVOR
*Honey Nut contains 1g of sugar per serving.
*Magic Spoon is not a low-calorie food. Our ingredient allulose adds a trivial amount of sugar.
We’re building
some buzz
“Magic Spoon is an adult version of what you loved as a kid.”
“Magic Spoon may be the future of breakfast.”
"Magic Spoon has become my new go-to for one simple reason: it's delicious."
But what’s really
in the magic…
Okay, we’ll spill the milk. The secret recipe?
It’s all in our unique mix of natural ingredients.
Packed
with protein
With 12-14g of protein per serving, a bowl of Magic Spoon helps you power through the day with less cravings and more energy.
Zero
sugar*
Want to cut back on added sugars? What about empty carbs? Just pour a bowl of your favorite flavors to fuel you up. Perfect for the keto diet.
*Honey Nut flavor contains 1g sugar.
Magically tasty
(without the fake stuff!)
Our formula is unbelievably delicious – and made with no grains, no gluten, and no artificial flavors or sweeteners.
MILK PROTEIN BLEND
Whey protein concentrate and casein contain all 9 essential amino acids.
OIL BLEND
Our high-oleic mix of sunflower oil and avocado oil is high in monounsaturated fats. These heart-healthy fats are also found in extra virgin olive oil.
ALLULOSE
A natural “sugar” that tastes just like the one you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
MONK FRUIT
A fruit native to Southeast Asia that was first cultivated by Buddhist monks in the 13th century and traditionally used in herbal medicine.
NATURAL FLAVORS
No artificial flavors, colors, or preservatives. Just ingredients that we’re proud of – and of course, taste delicious.
Grain-free &
gluten-free
That’s right. No corn or wheat around here. We think everyone should be able to love cereal, no matter what.
Powered by
prebiotics
Keep your gut happy with our chicory root inulin, a prebiotic fiber that helps aid in digestion and fuller nutrition.
100% natural
ingredients
100% natural
ingredients
Over 1,000,000 meals delivered
Peach + Vannia
"Ever since I started feeding Dog Standards, Peach has been so much happier and energetic. Her gut health seems to be doing so much better, with her digestion actually being consistent. I've also noticed eye discharge she used to get has disappeared. She now jumps for joy at every single meal, when it used to be a struggle to get her to eat."
Kailey + Penny
"LOVE this food!!! The piece of mind it gives me to know that I am feeding my dog the best food for her is PRICELESS! I love that this company is a female owned small business local to Toronto. My dog has colitis and dog standards has been essential in helping her GI tract."
Cheyene + Winchester
"Dog Standards is amazing! I’m so sad that my dog went 2 years without this food. He is the pickiest dachshund in the world and he is obsessed with this food. It looks and smells great - I can see the ingredients and it is all real food! My heart is happy knowing my dog is getting the best food possible."
Limited-edition
variety packs
Take 10% OFF with code: SPRINGMAGIC24
Variety
$1.95 per serving
For the meat lover in your life, we formulated a hearty recipe packed with generous helpings of high-protein beef complemented by nutrient-rich vegetables, seeds, and oils.
FRUITY
PEANUT BUTTER
FROSTED
COCOA
Variety
$1.80 per serving
For the meat lover in your life, we formulated a hearty recipe packed with generous helpings of high-protein beef complemented by nutrient-rich vegetables, seeds, and oils.
FRUITY
PEANUT BUTTER
FROSTED
COCOA
BLUEBERRY MUFFIN
CINNAMON ROLL
$1.80 per serving
For the meat lover in your life, we formulated a hearty recipe packed with generous helpings of high-protein beef complemented by nutrient-rich vegetables, seeds, and oils.
FRUITY
PEANUT BUTTER
FROSTED
COCOA
BLUEBERRY MUFFIN
CINNAMON ROLL
+ BOWL AND SPOON SET
Happiness 100% Guaranteed*
If you’re not completely in love with your cereal, we’ll refund your first case in full.
TRY NOW
*See terms of use at magicspoon.com