When you use code SOS at checkout Dog Standards will donate $50 to Save Our Scruff and you'll get 70% off your first order!

A message from Save Our Scruff:

"Save Our Scruff is dedicated to the care and rehabilitation of stray, abandoned or displaced dogs, and to preventing canine overpopulation to slow the cycle of abandonment and neglect. We are so grateful to be the recipient of the funds raised through this give-back program with Dog Standards, which will support costs associated with our spay and neuter clinics, to help us achieve our goal of completing 2x spay/neuter surgeries for every dog we take into our rescue this year. These funds will be critical in enabling our work to slow the cycle of dog overpopulation within the communities we support. Thank you!"

A Fresh Approach to Dog Food

Our 100% human-grade recipes are complete and balanced — formulated by veterinary nutritionists for All Life Stages, from puppyhood to the senior years. Made with ingredients that you can see, because our dog's deserve a safe diet.

  • Turkey & Pumpkin

    Turkey & Pumpkin

    Our turkey recipe is packed with powerhouse ingredients like pumpkin, which is perfect for sensitive stomachs. Serve up the essence of a Thanksgiving feast for your dog’s next meal.

  • Beef & Carrot

    Beef & Carrot

    For the red meat lover in your life, we formulated a recipe packed with generous helpings of high-quality beef complemented by nutrient-rich vegetables, seeds, and oils.

  • Chicken & Sweet Potato

    Chicken & Sweet Potato

    Our grain-free recipe is perfect for pup's that are sensitive to grains. Our chicken recipe is packed with nutritious ingredients like sweet potato, broccoli and coconut oil.

How it Works

  • 1. Your Pup’s Profile

    1. Your Pup’s Profile

    Our quiz allows us to create a customized meal plan for your dog based on their age, weight and activity level, which has been designed by veterinary nutritionists.

  • 2. Get Your Trial Box

    2. Get Your Trial Box

    To start, you’ll get 70% off a trial box with two weeks of fresh food – perfect for your pup to get a taste.

  • 3. Delivered to Your Door

    3. Delivered to Your Door

    Receive reliable deliveries of your pup's food right to your door. Easily change or cancel your subscription at any time free of charge.

Heard Around the Dog Park

"I have THE dog on planet earth. I’ve tried raw, kibble, wet, air dried dog food - I have had to sit down next to my dog for 30 mins every day for the past 4 months convincing him to eat his breakfast/dinner. We started my 9 month old puppy on Dog Standards and WOW…. He LOVES this food, no hesitation. He sits next to me and waits for me to prepare it in his bowl, no vomiting, no diarrhea - it is working so well with him.

I love that it is fresh food and not processed, I love that it is made close to home in Toronto. Amazing! I am going to recommend this to all of my friends with fur babies. 1000/10."

- Hugo's pawrent

"I've been a customer for a while now and have made several changes to my orders while we figured out which recipe my picky boy preferred and how much he would eat. Each time the Dog Standards staff was super friendly and helpful and always accommodated my requests. The food looks and smells great and Jasper gobbles it up!

I've tried just about every brand out there and Dog Standards is superior by far. Great product from a great company."

- Jasper's pawrent

Please use code SOS at checkout to get 70% off your dog's meal plan! 🐶

Frequently Asked Questions

Our Food


Q: How is Dog Standards food made?

A: Our three recipes are prepared in a human-grade kitchen located in Ontario that is CFIA and HACCP approved. This is important because these facilities are held to the same standards of human food production, meaning that the safety, quality of ingredients, and food preparation methods are of the highest caliber. After packaging, every pack runs through a metal detector and every batch is tested for common pathogens such as salmonella.


Q: Where do you source your ingredients from?

A: Every ingredient used is sourced from Canadian food suppliers and is 100% human-grade, including our high-quality vitamin and mineral supplement.


Q: What does human-grade dog food mean?

A: Simply put, our dog food is edible for humans and surpasses the standards currently present in the commercial dog food industry.

Our ingredients are sourced from human food suppliers as well as local farms, and are cooked in commercial-grade kitchens.


Commercial dog food, (aka the kibble you find at the pet store) is feed-grade, meaning that it’s not safe for human consumption due to its lack of regulation and incredibly low health and safety standards. Check out our Why Fresh? page to learn more.


Q: What if my dog doesn't like the food? 

A: If your dog doesn't lick their bowl clean we'll refund you 100% of your order, no questions asked. 


Q: Do I need to cook the food? 

A: Nope! Our food is cooked, quickly frozen, and then shipped to your door. Once the pack is defrosted, simply add to your pup’s bowl and watch their tail wag. If your dog prefers warm food, simply add hot water to their bowl and mix — please don’t microwave the food as this will diminish the nutrients.


Q: How do you know what food my dog needs?

A: We teamed up with top veterinary nutritionists to formulate our recipes, as well as feeding guidelines for various combinations of dogs. Through our quick questionnaire we get to know the unique needs of your pup based on your responses to important questions such as: age, weight, breed and activity level. Then, our super smart algorithm calculates exactly how many calories per day your dog requires to thrive.

We don’t stop there — we encourage you to chat with our team regarding your dog’s progress so we can adjust their meal plan if necessary. After all, no pup is the same, although all equally as loveable.


Q: Can my puppy eat your food?

A: Yes! Our food is formulated for All Life Stages, which includes dogs 1 month old through to the senior years. 




Packaging & Shipping


Q: Is your packaging environmentally friendly?

A: Yes, it is! The box your dog’s food is shipped in, the thermal lining that keeps it cool, and the void packaging are all 100% recyclable. Our vacuum sealed food packs are also recyclable after they’ve been rinsed, and the sticker has been removed.


Q: What should I do after receiving my order?

A: Once the dry ice has sublimated, it’s safe to handle the packs. Transfer all packs except for one day’s worth of food to the freezer. Transfer that portion to the fridge to safely defrost 24 hours prior to feeding time. You’ll have your dog’s specific feeding instructions included in your box — ensure that you read and retain this sheet as a guide, while recycling all other shipping materials.


Q: Where do you ship to?
A: We currently ship across Ontario, anywhere that next-day shipping is available via our third-party shipping partner.


Q: What if I’m not home when my box arrives?

A: Not to worry, our thermal packaging and dry ice are designed to keep your dog’s food cold for far longer than when it first arrives on your doorstep.






Q: What if I don't want a subscription plan? 

A: Our subscriptions are completely customizable. Out of town? You can skip as many weeks as you need. Want to receive your dog's meal plan at a custom interval? No problem, reach out to our team and we can adjust your delivery frequency to whatever you desire. Need to hit pause on your subscription? Hit cancel and reactivate your subscription within seconds.


Our subscription model allows us to create a seamless experience for you and your pup, so you never have to worry about late night trips to the pet store again or overfeeding your dog.


Q: How will I be billed for my subscription plan?

A: For your first two week starter box, you will be billed immediately. For every subsequent shipment, you’ll be billed every 2 weeks from the first date of purchase.


We suggest adding help@dogstandards.ca to your email contact list to ensure that you receive all important emails associated with your shipments.


Q: What if I need to make changes to my subscription?

A: You can skip or cancel your subscription at any time by logging into to your account, as long as it is before you've been billed for your next delivery. If you'd like to adjust your dog's recipes, contact us at help@dogstandards.ca and we'll be happy to assist.


Q: Can I send my shipment to another address?

A: Yes, you can change your address at any time by logging into your account, as long as the address is within Ontario and next-day shipping is available.