TFD
A mission that has dog owners saying, "I can't believe we used to feed our dog's kibble."
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The statistics are jaw-dropping ā over 70% of owners donāt know whatās in the food that theyāre feeding their dogs, yet their health is so important to us as pet parents. 95% of pet owners consider their animals to be family members, and 44% of millennials are seeing pets as starter children, so why are our dogsā diets not being given a second thought?Ā
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Weāve come to trust commercial pet food brands, ones that do not have our best friend's health in mind, and who have taken advantage of a loosely regulated industry. Label tricks including words like āpremiumā hold absolutely no meaning in pet food and are strictly a marketing tactic that deceives dog owners into buying food filled with preservatives and harmful ingredients.
Let's Face the Facts
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Over 50% of dogs in North America are obese and 1 in 2 dogs will develop cancer in their lifetime. In fact, dogs have the highest instance of cancer amongst all animals. Just 50 years ago, the average dogās lifespan was 17 years, now itās just 11. So whatās really going on with our dogās health?
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A study found that 90% of cancer in dogs was caused by lifestyle and environmental factors. The most influential factor? You guessed it āĀ their food.
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Far From Food
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What youāve likely been feeding your dog isnāt food at all. Hereās why.
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The Association of American Feed Control Official (AAFCO) sets the standard for pet food and states that meat designated as 4-D (dead, dying, diseased, or disabled) may be used in dog food if rendered at high heat and pressure ā a process known to produce carcinogens, a leading cancer-causer in dogs. These ārendering facilitiesā handle everything from dead livestock to expired meat, which can include roadkill, zoo animals, and sometimes even spoiled meat from grocery stores thatās still wrapped in plastic.Ā
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Have you ever wondered why itās recommended to store your dogās food separate from your own, to keep away from children, and to thoroughly wash your hands after handling?
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It should all be starting to make sense nowā¦
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Nothing Fancy ā Just Real, Fresh Food
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We knew that we had to demand better for our dogs. And so, we teamed up with top veterinary nutritionists to formulate complete and balanced recipes that would allow for our dogs to lead healthier and happier lives.
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Our recipes are always made with human-grade ingredients, are freshly prepared, have zero preservatives, and are proudly cooked in commercial grade kitchens in Canada.
We do it all for the love of dogs.Ā
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From the moment Jess stumbled into Abi and her foster mom on the streets of Toronto, she knew that she had met her soul dog. Since adopting Abi as a malnourished rescue dog, Jess knew that she wanted to invest in high-quality food to give Abi the healthy and happy life that she deserved. Like a lot of dog parents, Jess knew she wanted a safe and nutritious feeding solution for Abi, but didn't know where to start ā until she found Dog Standards. With Dog Standards, Abi's vet-developed and personalized meal plan is delivered right to her door, leaving Jess one less, but very important thing to worry about, Abi's nutrition.